Digital Promotion
Compliant, clinically credible digital promotion (paid, organic, social, web) targeted to HCP audiences with MLR-aware creative.
Overview
MedTech digital promotion fails for two reasons. Either it is too cautious and disappears from feeds, or too aggressive and triggers MLR alarms. The middle path requires creative discipline plus operational compliance.
We build that middle path. Content briefs anchored to your clinical evidence, MLR review baked into the production pipeline, targeting that respects HCP boundaries, and measurement that translates to pipeline rather than vanity engagement.
Our Process
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1
Audience & channel strategy
Where do your target HCPs actually pay attention? LinkedIn, specialty publications, conference site organic, paid retargeting.
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2
Content calendar
Quarterly calendar with MLR submission lead times built in.
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3
Creative production
Writers, designers, and clinical reviewers in a single workflow.
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4
MLR submission & approval
Through your existing Medical-Legal-Regulatory workflow.
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5
Measurement & optimization
Pipeline attribution, not just engagement.
Frequently Asked Questions
Do you handle social media at the brand level?
Yes, LinkedIn primary, X/Twitter as warranted, specialty platforms case by case.
How fast does MLR turnaround run?
Depends on your MLR, typically 2-4 weeks per asset. Calendar is built around your reality.
Can you generate clinical evidence-led content?
Yes, case studies, published-paper recap series, KOL-led perspectives. All MLR-routed.
Do you support international promotion?
US first; we extend to EU and APAC with local MLR partners.
Run digital promotion that earns the audit.
Send us your current digital footprint and MLR cadence. We will return a quarterly plan within three weeks.
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