Appointment Setting
Pre-book the meetings that justify the trip: qualified, agenda-set, mapped to your sales stage with the target accounts.
Overview
Walking the floor for serendipitous conversations is a 1990s conference strategy. The teams that win modern conferences arrive with 80% of their calendar booked, and the remaining 20% open for the right surprises.
We build that calendar: targeted accounts identified 60 days out, outreach personalized, appointments confirmed with agendas, and your booth-time managed to maximize productive face-time.
Our Process
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1
Target account list
Built from your CRM, the conference attendee list, and prospect intent data.
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2
Outreach sequence
Multi-channel: email, LinkedIn, mail, executive intro where warranted.
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3
Calendar management
Live calendar updated as confirmations come in.
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4
Agenda pre-circulation
Each meeting has a shared agenda 48 hours in advance.
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5
On-site coordination
Real-time changes managed during the conference itself.
Frequently Asked Questions
What is a realistic conversion to confirmed appointments?
10-15% of targeted accounts typically confirm; 60-70% of confirmations actually happen at the event.
Do you handle messaging or do we?
We draft, you approve. Or you draft and we execute the outreach.
Can existing customer meetings be coordinated through this?
Yes, existing customers, prospects, and partners all flow through the same calendar.
How does this work with our SDR team?
Coordinated. We focus on conference-specific outreach; SDRs handle the always-on pipeline.
Walk into the conference with the calendar full.
Tell us the conference and your target accounts. We will start outreach 60 days out and report progress weekly.
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