Partner Identification
Find the distributors who match your device, your customer profile, and your regulatory posture, not just the ones with the loudest sales pitch.
Overview
Most distributors will tell you they can sell your product. Few actually can. Match quality is determined by category experience, customer overlap with your target accounts, regulatory sophistication, and the rep economics of carrying you.
We screen the distributor landscape against your specific device and customer profile, build a tiered shortlist with documented rationale, and surface red flags that emerge only after digging: financial stress, key-person dependency, or unwound prior relationships.
Our Process
-
1
Channel profile
Target customer segment, account size distribution, clinical setting, geography, regulatory complexity.
-
2
Long list build
Industry databases, trade-show attendance lists, customer referrals, AdvaMed memberships.
-
3
Tiered shortlist
Tier 1 best fit, Tier 2 capable but compromise, Tier 3 not recommended, with reasons.
-
4
Background diligence
Financial health (D&B / public filings), litigation history, executive stability, peer references.
-
5
Recommendation memo
Tiered list with explicit rationale and known dissent.
Frequently Asked Questions
Do you take referral fees from distributors?
No. Independence is the value.
Can you find distributors for non-US markets?
US first. We extend to UK, DACH, and ANZ as follow-on engagements with regional partners.
What if our category is niche?
Niche categories often suit specialty distributors over generalists. We surface both.
How long is the identification process?
Typically 4-6 weeks from kickoff to recommendation memo.
Choose distributors who actually sell your category.
Tell us your device and target accounts. We will return a tiered distributor shortlist within six weeks.
Start a Conversation