Liaison Operations
Continuous operational liaison once the contract is signed: forecast cadence, demand signal, escalations, training, and quality reporting kept tight.
Overview
Distributor relationships that worked at signing degrade over time. Forecasts drift. Training calendars slip. Quality reports stop landing in your QMS. The relationship becomes transactional, then frictional, then formally tense.
We run the day-to-day liaison so the relationship stays operational: predictable forecast cadence, fast escalation paths, current training, and a quality signal that flows back to your QMS without prompting.
Our Process
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1
Forecast cadence
Weekly or monthly rolling forecast with documented variance analysis.
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2
Escalation pathway
Tiered escalation from rep to commercial leadership with named SLAs.
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3
Training calendar
Quarterly product and clinical updates with attendance tracking.
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4
Quality signal flow
Field-reported complaints route to your QMS within agreed window.
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5
Quarterly business review
Hosted QBR with scorecard against contract commitments.
Frequently Asked Questions
Does this overlap with our own sales operations?
Coordinated. Sales ops owns CRM hygiene; we own the liaison surface.
Can you cover multiple distributors at once?
Yes, most engagements span 3-8 distributor relationships.
How do you handle underperformance?
Performance criteria are set in contract; underperformance triggers the documented remediation sequence.
Do you handle channel conflict?
Yes, we facilitate channel-conflict resolution sessions and surface for executive decision when needed.
Keep the relationship as good as the contract.
Tell us your active distributors and current cadence. We will return a liaison operating plan within two weeks.
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